Swiggy's Dahi-Shakkar campaign is a great example of creating brand delight, cost efficiently.

This morning the internet woke up to a new campaign from The Whole Truth and as expected, they did not disappoint. Hit #1: Authenticity...

A “premortem” should be a non-negotiable step before any campaign. Imagining your campaign went wrong and then figuring out why will...

A deepdive into Nikhil Kamath's "WTF is" podcast and an analysis of what he's doing right and how you can do it too.

A quick look at some of the starting points of great content marketing. Content Marketing can be complicated, but a few basics can help you.

Coming soon...

Observation: 2021 - Along with medical staff, delivery people were a lifeline to Indians in the throes of the pandemic. Insight: Amidst...